Forecourt ordering for fuel retailers

Turn Fuel-Pump Waiting Time Into Retail Sales

Let customers order coffee, food and convenience items while they refuel. Orders reach store staff immediately, giving them time to prepare before the customer reaches the counter.

Order while you refuel

Flat White$5.50
Ham & Cheese Toastie$8.90
Cold Drink$4.20

Your order is sent to the store while you finish refuelling.

How it works

A new ordering opportunity at the exact moment the customer has time

01

Customer starts refuelling

The customer is already spending several minutes at the pump.

02

They order on the touchscreen

Coffee, food and convenience products can be selected before entering the store.

03

Staff receive the order

The order reaches store staff immediately so preparation can begin.

04

Customer collects inside

The order can be ready by the time the customer reaches the counter.

The customer is already there. Give them another reason to come inside.

Instead of treating the pump screen only as advertising space, On The Go turns it into a practical ordering point that can help convert forecourt traffic into in-store sales.

What customers can order

More than coffee

Use the platform for products that make sense for your stores and your customers.

CoffeeHot foodBakeryCold drinksSnacksConvenience itemsPromotional bundles
Built for fuel retail

Designed around the forecourt

Purpose-built touchscreen orderingSimple, fast customer ordering at the pump.
Multi-pump operationSupport multiple ordering points across a site.
Central catalogue managementProducts, pricing, imagery and availability managed centrally.
Store-level availabilityControl what each location can actually sell.
Promotional mediaDisplay visual content between ordering sessions.
Multi-site capabilityBuilt with growing retail networks in mind.
Who it is for

From independent operators to multi-site fuel retailers

Independent Service Stations

Add another ordering opportunity without adding another queue.

Multi-Site Fuel Retailers

Manage product offerings centrally while maintaining store-level control.

New Service Station Developments

Build forecourt ordering into a new site from day one.

Convenience Retailers

Extend ordering beyond the store counter and into the forecourt experience.

Fuel Equipment Partners

Add ordering capability to the wider pump and forecourt technology ecosystem.

Technology Integrators

Work with a flexible ordering platform designed to connect with broader systems.

Book a demonstration

Tell us a little about your business and we'll get in touch. Or call us on 1300 797 199. Your email address is never displayed publicly on this site.

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